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How To Create A Great Start-Up Business

There are but a few critical pieces needed to create a successful start-up business today. In this example, you'll see that it doesn't take much and that it all stems from a simple GREAT idea that you can expand on and yet still have fun at the same time.

Here's five important pieces of the puzzle for a successful start-up business.


#1 - You'll need a niche, a group, or a target of people or prospects that need your product, tool, or service.

#2 - You need to be economically competitive, a price people won't think twice about, they are sold on the product.

#3 - You'll need to be able to tap into their emotional buying processes and signals using text, audio, and visual.

#4 - A great yet simple page on the web to access a globe of potential prospects and customers.

#5 - The use of people and social media in a strategic way to make sure your "viral marketing' is done by others.

These are the five components that are underlying nearly every buying decision made by consumers today.


In the example below, you'll see how this one start-up company
"The Dollar Shave Club" uses the combination of the five ingredients above to tap into nearly every human being on the earth. That is if you shave of course.

"This video was uploaded to Youtube just 3 days ago and already has 2,037,428 views"

The 5 Tip Break-down Mike found a niche group and prospects, (we all have to shave) he has an unbeatable and unbelievable price, he used inexpensive video media to tap into the emotional side of the brains' buying signals... humor, the website is simple, quick, and effective, and the use of social media FREE marketing that has gone viral is evident.

(Not to mention I'm writing this post along with the other thousands who are or will be doing the same thing)

It's genius, and anyone can do it!

If at first you don't succeed, try try again. A popular cliche we've all heard and know but that was before we had today's technology, free media, and the Internet. Today, with the right tools and knowledge, you can succeed right out the gate! And Yes, I am now a member of the Dollar Shave Club, thanks Mike! :)

 

          

TUTORIAL | TRAINING | MOBILE | TOOLS | WEBSITES

Learn More. Get More. Do More. Be More.


40 commentsBrad Andersohn • March 12 2012 03:34PM

Comments

Brad I was just thinking about you and here you are with another super post ..I will pass this on to my son

HelpfulHannah

Posted by Hannah Williams, Expertise in NE Philadelphia & Bucks County (Re/Max Eastern inc.) over 2 years ago

This is a super great video. I can't believe how many hits it has had in just a couple of days.

Posted by Jill Sackler, Long Island's South Shore Real Estate Agent (Charles Rutenberg Realty Inc. "Said and Done!") over 2 years ago

Too funny.  At first I thought it was a goof, but it's legit.  So the big question is....did you sign up?

Posted by Justin Dibbs, REALTOR® - Ashburn Virginia Homes for Sale (United Real Estate) over 2 years ago

Wow, is it really legit? the vide is terrific, very dynamic, I am not really surprised that so many people have ssn it in 4 days... Or I am surprised?

Can it translate into real dollars?

Posted by Jon Zolsky, Daytona Beach, FL, Selling Daytona paradise for heavenly good prices (Daytona Condo Realty, 386-405-4408) over 2 years ago

Great write up... applies to not only real estate, but most industries. Quite the video, too.

Gretchen

Posted by Gretchen & Mel Ahrens (ColumbiaGorgeFSBO.com) over 2 years ago

You should share if you have started a business using these concepts - although they work for real estate too.  Thanks for the list - I like it and have bookmarked your post.

Posted by Joy Daniels (Joy Daniels Real Estate Group, Ltd.) over 2 years ago

Brad, 

Even in a tough market - many are thriving.  Not all, but there are opportunities.  Fun video!

All the best, Michelle

Posted by Michelle Francis, Realtor, Buckhead Atlanta Homes for Sale & Lease (Tim Francis Realty LLC) over 2 years ago

OK, Brad, I'm definitely going to check this out for the men in my family. Just told Frank about it but he wants to know more. He would cut his costs at least in half with Dollar Shave Club!

Sharon

Posted by Sharon Alters, Your Fleming Island Relocation Agents. (Coldwell Banker Vanguard Realty) over 2 years ago

Brad, that DollarShaveClub is everywhere! It's a fun commercial, and a great product at a great price.

Posted by Maria Morton, Kansas City Real Estate 816-560-3758 (BHG Real Estate - Kansas City Homes) over 2 years ago

Absolutely amazing.  I like the way you outlined the points and then gave an example of how they can be implemented.

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) over 2 years ago

WOW!!!!!!  Did they even show us a razor blade...ha Well done. I booked marked another one of your great posts Brad..Miss you, thanks for dropping by with another feature post.

Cheers

Posted by Fred Carver-Top Realtor Victoria, BC, Accredited Victoria BC Real Estate Consultant (Re/Max Camosun Victoria BC Real Estate) over 2 years ago

Hi Brad ...  Great Commercial !!  

 

Works for me ...

Posted by San Antonio Texas New Homes for Sale (www.sanantoniotexasnewhomesforsale.com) over 2 years ago

Hey Brad,

Hilarious and interesting. 2mil + views in 3 days, unbelievable.

Btw, I was in your neck of the woods a few weeks ago, loved it!

Posted by Lynda Eisenmann, Broker-Owner,CRS,CDPE,GRI,SRES, Brea,CA, Orange Co (Preferred Home Brokers) over 2 years ago

Congrats on the feature! Thanks for sharing the video and the tips. What a great idea. Have a wonderful week.

Posted by Laurie Clark CRB Angel Realty LLC Your Monument Realtor 719-502-6572, Angel Realty, LLC (CRB-CCSS-ASD-HBS-RSD-Denver Short Sale Agents) over 2 years ago

Interesting thoughts, Brad.  I guess I am still a little bit of a doubting Thomas, and would like to see the correlation between views and business derived, but I do hear the message.

Posted by Chris Smith, South Simcoe, Caledon, King, Orangeville Real Esta (Re/Max Chay Realty Inc., Brokerage) over 2 years ago

Hey, Brad...I enjoyed the video so much I had to watch it twice. 

Posted by Christine Hooks, Celebrating 20 Years in Real Estate! (Pino Agency) over 2 years ago

Hey Brad!  Nice to see you on the featured blogs!  And great list!  :)

Posted by Nyssa Smith, REALTOR, State College Area Real Estate (Keller Williams Advantage Realty) over 2 years ago

Hi Brad ~ LOVED this video, what a fun angle this company has ... bet they will be very successful!

Posted by Maureen Bray Portland OR Home Stager ~ Room Solutions Staging, "Staging that Sells Portland Homes" (Room Solutions Staging, Portland OR) over 2 years ago

Brad, thanks for the tips.  this post has been bookmarked for future reference, Good Job!

Posted by Ron Cooks, Texas Real Estate, Ft Hood/Killeen Homes for Sale (Options Realty Group / Credit Consultant) over 2 years ago

Wow Brad, what a wonderful example.  I completely agree w/ your success priniciples.  They did a great job.

Posted by Debbie Gartner, The Flooring Girl - Westchester hardwood flooring (Floor Coverings International - Westchester NY & Stamford CT) over 2 years ago

Hi Brad,

Good post.

The video was brilliant. I watched it all the way through, which I would not normally do

Thanks

Phil

Posted by Phil Leng, Phil Leng Team - Residential Real Estate Experts & (Keller Williams Eastside Market Center) over 2 years ago

Great video, Brad.  This guy definitely has a huge market and a product that most of us guys think about at a couple times a week.  Too funny.  

Posted by Mike Cooper, Your Winchester, VA Real Estate Pro (Winchester Real Estate Sales, Cornerstone Business Group Inc) over 2 years ago

Great list, entertaining video and a success story for sure. Nice to see someone having fun with success! Thanks for sharing!

Posted by Charlie Dresen, Steamboat Springs, CO e-Pro (Steamboat Sotheby's International Realty) over 2 years ago

Brad...

But does short term success go hand in hand with longevity or is this a one shot deal?

Posted by Richard Weisser, Richard Weisser Coweta Newnan Homes for Sale (Better Homes and Gardens Real Estate Metro Brokers) over 2 years ago

Brad, this almost sounds too good to be true. Good marketing piece though.

Posted by Michael Setunsky, Your Commercial Real Estate Link to Northern VA (Michael's Commercial LLC) over 2 years ago

Brad, I agree with the others, well done, great post and you got another feature so I know everyone agrees!

Posted by Kristin Johnston, Waukesha Realtor 414-254-6647, Waukesha County Realtor, RE/MAX Buyer Agent (RE/MAX Realty Center ) over 2 years ago

Hannah - they work for men and women too.
Jill - everything about this start-up is genus!
Justin - it is legit, and I did. Check out their site.
Jon - I bet his new company makes million$.
Gretchen - this really applies to real estate too.
Joy - my start-up would be done exactly like this.
Michelle - some things will work in any economy.
Sharon - "Shave Time, Shave Money!" lol~
Maria - I think price will make them a success.
Joan - thanks, seemed like the ultimate layout.
Fred - cool, thanks. An unexpected feature too.
Robert - think of how much $$$ you'll save?
Lynda - stop by next time, my treat for lunch.
Angel Realty - anytime I can save works for me.
Chris - yes, profit is the bottom line of any business.
Chris H - I've watched and shared it 10+ times :)
Nyssa - nice to get a feature, it helps Mike too.
Maureen - I bet they are going to be successful too.
Ron - simple principles, effective results & rewards.
Debbie - every aspect of the start-up executed perfectly.
Phil - most wouldn't. Proves that good video works.
Mike - I totally agree, now I'm thinking hmm, are you?
Charlie - anyone can do this with just the right 5.
Richard - the pet rock was short lived, made millions!
Michael - OK to doubt, some will. But for $$, most won't.

Remember, this is not for everyone!!  lol~

Posted by Brad Andersohn, ActiveBrad 707.646.1876 (Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy) over 2 years ago

Brilliant marketing video and I'll think twice when I pick up my pink multi-head razor....

Posted by Norma Toering, Palos Verdes & Beach Cities Homes in L.A. CA (Charlemagne International Properties) over 2 years ago
It's turning into sales. If you order today they can't fulfill your order until May 10th. That means they are SUPER backlogged and getting more orders than they can fill.
Posted by Bob Stewart, ActiveRain Ambassador (ActiveRain) over 2 years ago

H Brad.... great example for your message. I'm going back now to view again, it is great!             

Posted by Sandy Acevedo, RE/MAX Masters, Inland Empire Homes for Sale (951-290-8588) over 2 years ago

Brad, I enjoyed the video and the lesson that you've shared. 

The number of video views (now over 3 Million) is the story behind the immediate appearance of success for this business. 

#5 "Viral Marketing" is like lightening, which most people will NEVER experience. 

This company has some advantages which most of us do not...

From HuffingtonPost.com about the company founder and video star:

"(Dubin, the star of the video, has some comedic experience, having previously trained with the sketch comedy group Upright Citizens Brigade in New York.)  

What's your background?

My background is in digital marketing and brand development. And my co-founder, Mark Levine, has 25 years of product-development experience and great contacts in the manufacturing space who have helped us get set up."

From SocialTech.com:

"Michael Dubin and Mark Levine have just one goal with their new startup: to totally disrupt the razor blade industry. Los Angeles-based Dollar Shave Club said this morning that it has raised $1M in a funding round, led by Kleiner Perkins and Forerunner Ventures, and also including Andreesen Horowitz, Shasta Ventures, and Felicis Ventures, along with angels Shevin Pishevar, Dennis Phelps, and David Hornig. The new startup, which spawned out of the walls of Science Inc., the business incubator and studio headed by former MySpace CEO Mike Jones, offers up a online, subscription service which delivers high quality razors to customers on a monthly basis."

I think your steps are excellent for THIS POST, but I'm looking for the keys that open the door to "Viral Marketing" for REGULAR People, like me.  Do YOU have those keys and will you share?  Best wishes always.  

 

Posted by Richard Yates, Broker and Realtor Orange County, California over 2 years ago

Richard, you make an excellent observation, demonstrate some great fact finding, and provided an awesome comment, thank you. The only keys I have, at least at the surface level are the ones I shared in this post.  These guys obviously did their research and homework in making sure this concept, idea, and company would fly, and they did an exceptional job in my honest yet humble opinion. 

The $60K question of the day is now... how do you do this?  How do I do this?  How does anyone do this?

The answer lies within each of us, we just need to clear the weeds and debris to find the harvest.  If these guys can do this with shavers, then there has to be hundreds of other undiscovered ideas that could have the same success. Right?

Hmm... Coffee for $1.  or Gasoline for $1.  How about Toilet Paper for a nickel and delivered?  lol~

Now, I do have a few wheels turning in the attic right now, but I would be shooting myself in the foot if I shared them publicly and prematurely.  I'm sure you can appreciate, respect, and understand my friend.

Posted by Brad Andersohn, ActiveBrad 707.646.1876 (Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy) over 2 years ago
Brad, Thank you for the quick and detailed response. Coming up with great ideas and creating clever videos is the easy part. ;-) But, it's the implementation and execution that separates the winners from the unknowns. I do appreciate, respect and usually understand all that you do. Thanks again and best wishes always. BTW: I saw on the news this morning that a gas station was giving away gas for "FREE".
Posted by Richard Yates, Broker and Realtor Orange County, California over 2 years ago

its crazy how much viral and social media has taken off. Great Blog !!!

Posted by Ashley Connolly (Northeast Water Wells Inc) over 2 years ago

Hi Brad ... GREAT - Great - great Post .... talk about Viral? Huh??? Thanks so much for sharing this and opening our eyes and minds to the 'KISS' approach to marketing ... keep it simple, shorty (lol) and search deep ... into WHO you want to attract ...  what an exciting marketing approach ... and utilization of the FREE media programs that are available to all of us ...

Thanks for making it real - and pushing us to THINK about ALL the APPROACHes we have available.

Marianne

Posted by Marianne Infusino, RE/MAX - 201 - Areas (ReMax Accomplished) over 2 years ago

I only have one thing left to say, sign me up!

Posted by Jack Snyder, Loan Officer, San Clemente, Orange County, California, 949-204-8584 (Loan Officer in Orange County for Omni-Fund Inc.) over 2 years ago

Niche and Social Media are the keys in today's market. Great points Brad.

Posted by Morgan Evans, LICENSED REAL ESTATE SALESPERSON (Douglas Elliman Real Estate) over 2 years ago

Great post and as always you do the neighborhood good with realistic post "news we can use"

Posted by Joyce Kelley, Buyers Agent 800-309-3414 Pace and Gulf Breeze,Fl. (Charles Stallions Real Estate Services Inc) over 2 years ago

It is all about the niche, in today's market, consumers want to work with the specialists that is relevant to what they are interested in.

Posted by Eileen Hsu, LICENSED REAL ESTATE SALESPERSON (Douglas Elliman Real Estate) over 2 years ago

Eileen - I couldn't agree with you more!  :-)

Posted by Brad Andersohn, ActiveBrad 707.646.1876 (Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy) over 2 years ago

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