I am by nature a very curious person. So when there is an occurrence that seems out of the ordinary I naturally want to know WHY!
One of the anomalies that I question is the sudden spurt of calls from a particular area in the country or about a subject related to real estate.
My first guess is that I am returning very high for a very specific search query which immediately results in an unusual amount of traffic directed towards that region or topic.
But trying to duplicate the exact long-tailed search string that might have been entered by a information seeking web surfer can be a very daunting task. And it is rarely a successful endeavor.
The best way to get to the bottom of the matter is to check hits from “referrals” to your site. A referral is simply a clicked hyperlink that that brings a web surfer to your site. Many times you will find a link that has been recently added that drives a sudden influx of traffic. But the most important referrals are those from search engines.
Referrals from search engines will contain the associated search string that was used to locate your site. Or if you use Google Analytics, the keywords will be ranked for you and presented in a very easy to interpret report!
Understanding what is working and why it works is the key to understanding SEO and site ranking. Once you know what is working you can make the necessary changes to transform the “spurt” into a free flowing river of traffic.
It takes some effort.
But it sure is worth it!
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Itis very difficult to figure out. I look at it being the same thing as when I shop in a store and no one is at the checkouts until 30 seconds before i am ready, then, the entire store is waiting to check out.
Is there a universal translator for what you just said?
Bill...
Lol, I know what you mean! THX
Leslie...
Thanks for the input ... I am editing to make this more understandable!
Richard: Technospeak aside, your post is a good reminder to actually track one's website traffic- Otherwise, there's no real way to quantifiably measure its effectiveness. Thanks for sharing!
Sometimes the rhyme and reason fails me...Richard is sometimes above us mere mortals with his techno-speak.
I have to do a better job of watching the spurts and tracking....you are right it takes time but is so worth it!
I track my main site at the end of each month to see where I stand. People coming , what they're looking at, how long they stay and which pages are getting the most traffic. Then I know what I need to work on and what's working best. What really excites me is when they actually hit the site and contact me to list or buy a home or land! Now that makes for a great day!
I think thats the magic we are always looking for "What Works". Once we figure out what works for us we need to run with it
I love Leslie's comment. And I echo it. :)
I guess Leslie beat me to my clever comment. All in favor.....