Getting exposure to a sellers property is obviously a no-brainer, but simplifying the process, and finding more efficient ways that cost less that get you a higher return on your investment and efforts is just plain smart.
That's why I'm happy to announce that the Postlets Pro program is now free. That's right, we are opening up this program, which was previously a paid subscription-ONLY program, to everyone for free!
Anyone who knows me will tell you how excited and passionate I am about Real Estate technology, but when I get to share a really cool product that totally "rocks" and has now been made available for FREE, I get more than just excited.
"Postlets is a listing syndication site offering some really cool Real Estate marketing tools."
How To Post Your Listings on Postlets
1. Create and setup your FREE account on Postlets.com
2. Using the easy-to-use forms, create your listing
3. The Custom HTML code allows you to post to classified sites
4. Share your listing using the social media tools provided
5. Listings will automatically be syndicated to several search sites
Now that Postlets PRO is FREE, look what's included in every new Postlet listing:
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Multi-page format. We've taken the standard template and blown it out into a multi-page website. Think of it as a standard postlet after an extreme makeover. You'll love it! See Sample |
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Huge photos. How does 700x525 pixels strike you? For the non-techies, that's twice the width and twice the height of those in the former Postlets postlet layout. This is Huge. See Sample |
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3x more photos. A picture is worth, well, you know. So "18" pictures will be a mouth-full. It's no secret that photos help sell, and Postlets gives you plenty to make your listings stand out above the rest. |
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Slideshow viewer. What would be the point of having all those photos if you can't show them off. Postlets uses a best-in-class Flash slideshow viewer to put your property in the best light. Thumbnail previews, artistic transitions, simply beautiful. You know me and these gadgets.... lol~ |
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20 professional and stylish themes. Take a peek. |
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Full-size embedded map. Large format Google Maps are seamlessly integrated into PRO listings. |
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Neighborhood information. GreatSchools and Walk Score provide detailed maps and information about local schools and nearby stores, restaurants, parks, etc. |
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Video integration. Embed a video that you upload to YouTube directly into your listing. |
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Your branding on every page. Your personal photo and logo show up on every page. Big Smiles! |
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MLS-compliant version. Use the optional non-branded version as the virtual tour with your MLS. |
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Tracking via Google Analytics. Measure and track your visitor traffic to your listings by linking a Google Analytics account, this will also help you gain a better understanding of your audience. |
Folks, this is HUGE!! Many of you have paid for this service in the past and know it works.
Knowing that generating exposure to your sellers available property is the key to getting it sold, I'm confident that the Postlets syndication and marketing tools will be very beneficial to both you and your sellers. NO MORE CHARGE! NO MORE COST! NO MORE EXCUSES!
Zillow recently acquired Postlets and will now be also providing some educational training and FREE support webinars at Zillow Academy. See the training calendar on August 4th for more information and details, or you can just RSVP here if you'd like. We'll cover a ton of great tips and how-to's in a single one hour session, and it's free too! Come check it out.
That is awesome, thanks! I've been using the free version for a year. I'll go over there later to see what all it can do.
Great post Brad, thanks for sharing! I used to use postlets all the time when I worked in property management a few years ago. I will definitely check it out again!
Wow !
I just used Postlets for the first time yesterday after a suggestion from a fellow AR member.
Pro for FREE !!!
Life is Good !
Thank you for the update !
Brad-Thank you so much for this update. I use postlets for my clients so this will be EVEN better. Have a blessed day. Love the profile pic.
Brad. I Love post-lets ..They really make a professional post for you listing !
Looks like there are lots of updated features
Thanks you are Helpful
Hannah
Brad, I think you just kicked our use of vFlyers to the curb. Thanks for the info, we'd been using basic already.
Brad, thanks for the heads up on this. FREE is always good and love the boatload of services that now come free with postlets.
Thank you Brad!!! Love postlets and good to have free version I am on my way to upload all pictures.
This is huge, I think over the past year as more and more people look for the next best thing, Postlets is one of the ones I've stopped using. Will have to go back now and start using it again.
I'm really excited to make this announcement today, and I know this will be a really useful tool for everyone. If you haven't used Postlets before, feel free to join me at an open training session in a couple weeks, we'll be showing all the new FREE tools and sharing a few cool tips as well. https://www1.gotomeeting.com/register/186763904
Wow that's good to know , Postlets is such a good marketing tool I like the way the pages appear and the syndications really works. Thanks for sharing.
We were long-time users of Postlets until they started limiting you to only 3 listings on the free membership, then we left for Realbird, which is also awesome. I do like the looks of the Postlet better though, so we'll definitely be taking another look at it! You don't often see a pay service converted to a free one, it's more often the other way around. Kudos to Zillow for this!
Brad, Ditto on #12 above ... used to use Postlets and now am an avid user of Realbird which has get value and benefits. Thanks for sharing the news.
Hey Brad-
How does Postlets Pro stack up to Realbird's paid version? Are they close enough in terms of feature set to make a comparison?
Hi Brad, thanks for sharing this Great News about Poslets. I need to go back and start using them again. I recently jumped on the Realbird thing, but I will take another look at Postlets today.
Brad, This is great news for agents! I registered and went through setting up a draft Postlet just to try out the system. Easy, quick and free! Wow! Great "gift" from Zillow. Which, by the way, I love the advice forums!
Brad - How much do I love this? Now to get rid of the expiration, where they are suddenly pulled off Zillow and Trulia - silent killer!
Hey Justin - I'm not really familiar with Realbird's paid version, but I'd love to see what you think after you check out the new Postlets launch today. Maybe you can do a comparison and let me know what you find and think?
Brad, That really is Awsome! We have used the free version for a couple of years. It is a great product, and I am glad that they have opened it up to having the Postlets Pro free is really going to be a huge help!
Very cool! Thank you Postlets... and thank you Brad!
Hi Brad, This is great news and am sure over the long haul, this free service which was already terrific will be awesome for the association to Zillow. Thanks for this out. Everyone will benefit from using this great program and you sure can't beat "Free".
Sounds like a great place to post. I'll have to check it out.
Hi Brad - thanks for the great news. I've been using Postlets sporadically for a couple of years. Now I'll attend your webinar and learn how to really take advantage of the program. Thanks again!
Bad news, Brad: I just tried to create a new Postlet and it won't accept the confirmation code, and I know I'm entering it correctly. I never had that problem before. Any ideas??
Wow! I need to test and create new postlets ads. I am using postlets for special ad marketing campaign they have a great listing ad design, very reader friendly. Thanks Brad for featuring this!
This is great news Brad. I've used the free version for several years. I like the professional look of it. The upgrades in the PRO version look amazing. I'll give it a try!
Pat and Wayne - Looking into it right now for you...
This is great for folks who had not been serious Postlet users, but as a regular user who had Postlet PRO credits, now my credits go to this:
As of July 12th, 2011, Postlets PRO offering became available for free to all users. If you have unused PRO credits they can be used towards one of Zillow's paid offerings that provide featured listings, advertising placements plus many other great features on Zillow.
I guess I will end up using them eventually, but it leaves kind of a bad taste...
I have had a Pro account for a long time and always considered Postlets the best way to advertise on Craigslist. Thanks for the heads up that it's now free.
Brad, great news...I stopped used postlets since I joined Realbird...but, think I'll use postlets as well now.
THANKS!!
Brad, Thanks for letting me know i will give it a try
Brad- thanks for the great information. And I love your new photo!!
Brad, Looking forward to using Pro and see all it has to offer. With larger photos, slideshows, new themes and more, it sounds like this is going to be a winner!
Hi Brad - Great news - looking gforward to learning more about Postlets- thanks!
That is great news. I have used the free version for years but stopped lately, as I started using Realbird. I'll have to revisit this.
Hey Brad and thanks. Glad this service is free! Hope you and your family are having a great summer.
HI BRAD!I just made a postlet and was surprised when I was able to just magically upload more photos! I thought I accidentally clicked on my last pro credit! YAY! Thank you! Love the juice generate from Postlets and Zillow!
Brad, it appears to be an issue with the browser I'm using (RockMelt), as I just created a Postlet on Firefox and had no problems. I have also contacted Postlets directly and received a reply from Ray, and they are looking into it.
BTW, as good as Postlets is, I'm building a Wish List for features that I wish it had, like a bulk photo uploader. Thanks for your help, too!
I would like to see someone do a comparison of Realbird VS Postlets. THey're both good but it really is duplicating work if you upload to both of them.
Wayne - glad yo got it worked out, I would have never been able to guess it was yor browser, but then I'm not familiar with Rock Melt as a brower. I'll have to check that one out... in the meantime, send me your list! :-)
Erica - the folks over at Realbird are friends of mine, I'll see what I can come up with? Thx.
Wow, Brad, I love free. Thanks for letting us know.
I like postlets, it's one of those tools that when you put up a property on it, you will get those phone calls from people who found the property from some strange website because of the syndication that postlets does.
Wow...I just saw this announcement on Zillow twitter this morning. HUGE! Thank you Brad & Zillow :-)
Brad -- Thanks for the announcement on this. I have just started using Postlets again recently. I dropped off and used other tools. This is a really great upgrade, and I love the price. Question: How can I upgrade the listings I currently have to add more than 6 pictures? Can't seem to do that. Do I have to re-create all the postlets I have in order to be able to add more than the original 6 pics?
Awesome news! I don't often use Postlets, but I do have an account setup. Time to head on back over there...
I used postlets pro until I discovered Realbird. I use about 40 pics on Realbird, and they are big.
But I will check out Postlets again - thanks, Brad!
Can FSBOs use Postlets?
Hello Brad:
I have used Postlets free version for several years and learning pro is now a no-charge offering is great news.
This is really great news. I will be opening an account really soon!
Thanks everyone for your comments and shared enthusiasm, it's appreciated very much!! :-)
Eileen - exactly, love the way you put that. :-)
Barbara - The new Postlets only affects new listings. Existing listings will retain their original format (Basic or Pro) and can't be altered.
Virginia - from what I understand, a FSBO can use the site but they aren't syndicated to other sites.
Thanks. I have been using the free versions for the past few years, and have always been happy with it. I will check it out. Sounds great.
Very cool Brad. Just checked your samples and they look great. Especially the huge photos.
Now that's a great deal. I've been buying PRO packs for a long time.
Brad,
I LOVE POSTLETS - now I just love it more! It's a great tool! Love the maps, walk score and multiple page format.
All the best, Michelle
Yay, yay and YAY! I'm a postlets fan and now I"m even more excited :) I hope you are doing well my friend. Hugs from Huntsville!!!
Heah Brad, I've used Postlets for years. This upgrade is wonderful.
I had used postlets briefly in the past. Don't remember why I stopped but I have reason to use it again. Thnx
Brad - This is so cool. I've used the basic version for years, and this sounds great.
Brad,
I haven't used them in a long, long while and it was not the pro account. This sounds so amazing.. I have to go for it. Thank you for the blog post about it!
Brad thank you for sharing this information, like Judi I have not used Postlets in a few years, we will start again.
Brad -- this is amazing. What does one need to do if you have a old postlet account that wasn't a pro account?
Thanks for the scoop Brad. We have used Postlets in the past and now we should go back and try this new pro deal. I like free.
Thanks for this info, Brad! I've long used the free Postlets, but it does have limitations. I'll be happy to start using the Pro version.
Thank you, Brad, I have this bookmarked and ready for action.....there is just so much to do, and so little time....eventually i hope to get up to speed with all of this !
Advertising listings just got a whole lot better. THanks, Brad.
Wow, free now. Thanks for letting us know. It is great that you pay attention to these things for us.
Sounds great, but curious to know if this is going to water down the effectiveness now that anyone (i.e. all Realtors, FSBO, non-MLS affiliated real estate professionals, etc.)?
Love it, Brad! And, I love the profile pic too--your band is just WAY too cool, having their own plane!
;-)
Brad
This is great news. I love postlets and any time I can save money I am a happy camper. Good work.
Jeff
Hi Brad - I have not yet used postlets but now intend to start. I assume that it works for Canadian properties (unlike Zillow itself).
That is interesting and good info! Thank you for sharing!
Joan - you won't need to do anything, the new Pro version will only apply to new listings, the old ones you already have on there will remain the same.
Hi Brad, will have to check out Postlet Pro, I have been using Postlets for awhile
Great news. I have had a lot of succes using postlets for rental property advertising.
Brad - I know you must be one of the driving forces behind this great idea. Congraulations on helping Zillow make a smart move to help agents. This is an excellent tool.
Thanks, Brad! I do like Postlets. Maybe I'll run over and put a listing on there.
Rock on Brad, thanks for the info on postlets....can't wait to start utilizing it even more. Also, I will be putting my broker of record in touch with you soon regarding Zillow. We spoke this afternoon on some various topics and Zillow came up.
Thank you for the good news.I will add additional photos to my listings on postlets.
Just had to read through the new comments coming in and see what was transpiring...... I am glad I upgraded all of my listings to Pro before the change - WHEW!!!
Hi Brad, saw the notice yesterday while I was in there for a client adding a new listing - woohoo! This really is such a great tool that brings great exposure to listings. So easy to use on social media sites and I even love that you can post to craigslist from zillow now - great improvements everywhere! Hope you are well. ~Anne Marie
Thanks Brad, That is good news. I will be using Postlets and trying it again. Thank you.
Thanks for keeping us informed of the update. That's another thing I like about ActiveRain!
I'm going to check it out now... have need for a new listing flyer. :) Yeah!!!! I like the PRO and it's better free.
Thanks Brad! I have been a free user for a couple of years. I will upgrade today! Thanks again.
Brad - This is fantastic. I've been using the free version for years. I'll upgrade now. Thanks.
Wow - I'm going to start using this right now!
The multi-page version looks like a great way to create a website for the listing. Just get a domain name from godaddy and forward it to the Postlets page. Voila - a single property website!
Syndication is key to success! Who has time for doing each posting to all those sites?
Brad - I too, like #30 Rebecca, stopped using postlets and switched to realbird. I will go back and see what I am missing. I am glad I ran by your post.
Brad - thank you for this information! I use postlets for all of my listings but have never upgraded to Pro. Have a great day!
Great acquisition for Zillow. New great features. Love it. Been using it for years, but not sure on the actual effectiveness. I'm sure it will come.
I have been using vflyer.com, will try postlets and see if it works better for me. Thanks!
Though I'd love to take credit for all this (I'll accept partial credit) <humble grin> it's the folks/staff/team behind the scenes at Zillow that made this possible for everyone. They deserve and have earned the credit.
John - sounds great, just have your Broker contact me at 707.646.1876
Dagny - I forwarded your suggestion onward and upward :-)
Anne Marie - nice to hear from you, glad you're excited about this too~
Bob - exactly!!! :)
To everyone who has read this and commented, thanks for taking the time to stop by, I have been over at Postlets preparing for our upcoming training and support session so I apologize for not responding to every comment here as I wish I could.
I have been discovering a few really cool things about Postlets that I'll be sharing at our training along with some secret tips I think you'll find very useful, hopefully you can make it to the session. Thanks again everyone!!
One of my favorite features so far is the large photos page: Postlets ROCKS for sure!!!!
This is great news! I already use postlets but now will have all the functionality of the program
curious how this compares to vflyer. And can you co-brand with a lender in any way?
I have an upgraded Realbird account although have been having trouble with it and no response from customer support. I have been a long-time paid user of epropertysites, but I might actually drop them for the free Postlets Pro as it looks really great! I'll have to find my sign-in info to check it out again.
Hey Brad - not sure about the comparison, but it seems it would be easy enough for you to compare the two yourself since Postlets PRO is now free....(if you have a vflyer acct that is)
Regarding the co-branding, I can see a couple ways you could easily do that. Give me a ring or shoot me an email, I can explain in more detail then, thanks. :-)
How exciting! And I am glad Zillow now has Postlets. Thanks Brad!
Thanks Brad! Now all I need is a new listing.....:)
Dang...late to this party but glad to hear the good news as I am alreday a fan of postlets!
Thanks for the info. I'll try it out. I was unfamiliar with Realbird also. Valuable day!
Thanks, Brad. I just used the free version the other day and glad to see this.
And, I have a question: Why? What economic benefit does Postlets/Zillow get for doing this? Clearly, more listings on Zillow but what else?
Thanks for the up date
Great news Brad! Looks great and I am going to go give it a try right now. Thanks.
Hi Brad: I checked this out first thing this morning. The ability to add so many pictures is great - much more visibility for my listings. Keep the changes coming!
Wow-wow-wow professional presentation, large photos and free.
Brad - I've been using Postlets for years and love it. I can't wait to use the pro version. Thanks!
I was just thinking about signing up for the Pro version for a couple of my listings.....now I don't have to decide. Nothing beats free! Thanks!
I use the basic Postlets all the time. I'm really excited to hear that the Pro version is free!
John - as I see it, the economic value actually goes to you??? <BIG SMILE>
Would you settle for; we just want to provide additional "added-value" tools and services to help our real estate professionals and friends? :-)
Thanks for letting us know, I wasn't aware of this awesome change!!
Thanks for the info. I will definitely give it a try and pass along the information to my agents.
Comparing this and vflyer now. I have a vflyer account. I use mostly for posting HUD homes to craigslist for buyers.
What will AR think of next. Thanks for making this free to all of us and for letting us know of another AR benefit for membership. I'm sure many will benefit from this.
Hey Doug - that's too funny...I think you may have missed the lasy paragraph in this post! lol~
Seriously though, we do hope that anyone and everyone using postlets will benefit! Thanks :-)
Thanks for sharing this, Brad. Very well presented. You're awesome!
So wonderful! Thanks for sharing & making this happen!
Thanks for the new "free" tool! I too have jumped on the Active Rain band wagon, but will check this out again. I don't really care for the search map on AR, so this might be a good alternativie.
I've been using the free version, now free is upgraded can't beat that. Is this introductory or is it going to stay free?
Tonda and Steve - just for the record, I don't want to confuse folks, Postlets is not an ActiveRain feature or product, and I'm not familiar with the AR search map you mentioned, but these Postlets are a great tool for creating your listing pages, sharing, syndicating, and helping get more exposure and closings for your listings/sellers. Very cool product tool!
Jennifer - this is not introductory, we just converted the Postlets PRO version into a No-Cost version for users. :)
Scrambling to get caught up, I almost missed this. The old free version was pretty handy, so I'll need to carve out some time to get up to speed on the new one. Looks pretty cool! (bookmarked)
I am going to log in, set up and give this a shot with one of my listings. Nothing like free tools to get my listings out.
Postlets is the best & have used it for years. Great site, never any problems.
This is great information! I have used the basic one one but had not heard of the change. Thanks
Very Cool, Thanks for sharing
Thank you for sharing Brad so informative post!
I went into my postlets account Friday to create a new postlet and was thrilled to see this new feature. Now I need to go back and add more photos to my existing postlets.
Brad thank you for sharing this. I love using Postlets but was not aware that the PRO was now free. Gotta love FREE real estate marketing tools :)
Hi Brad,
This is great! Thanks for letting us know. I just renewed a couple posts but will have to go in now and enhance!!!!
I've been spending quite a bit of time on the new postlets site and I'm really enjoying sharing some of the cool features I'm discovering. Hoping a lot of you will join us for the upcoming webinar they're letting me teach the first week in August. It will be a blast, I promise. I'm loving this postlets tool and I'm not even an active agent in real estate. :-)
Hi Brad,
We love Postlets. Have been using it for a while.
Free is even better. We had been paying $7.00 per, and it was a bargain at that.
Thanks for sharing
Phil
It's a great feeling to know you're part of something that people can really appreciate and that also helps their business, it's what I live for.... besides my family!! :-)
Brad - thanks for the good news. I've used postlets for years, but never thought it was worth paying the extra for the pro version. Maybe they are trying to hook us by showing the benefits of the pro version.
Thanks for all of the great comments. When Zillow first bought postlets a few months ago, our vision was to use it as a platform to provide more tools to agents. It took us a couple of months to make the necessary changes to turn it into a free service, but we're just getting started. Look for more innovations from Zillow in the future which continue to help real estate professionals make the most of the internet.
- Spencer (Zillow CEO)
Spencer, I know how busy the last few weeks have been for you guys, I appreciate you stopping by to comment, thanks.
Brad...
It's always interesting to see how these aquisitions pan out. I'll have to look at Postlets again to see about the new free enhancements/
I signed up and it was so easy to use. I love the large photographs. I have bee using other programs but will start using the postlets now!
Hi Brad. I am a big fan of Postlets. This is good news...
Thanks for writing,
Ken
This is great! I love postlets. I can wait until I create a new one so I can take advantage of the new features.
We're really excited and happy about all these comments, thanks. The free training sessions coming up should be helpful to those of you new to Postlets and for those who are looking for some quick navigational tips and tricks on the site. Hope to see many of our AR friends there. Thanks again everyone. :-)
That's fantastic Brad...thanks for sharing. I will forward the link to my assistant immediately, and will start getting the additional exposure right away. Thanks again!
Hey Matt - here to help if you need it, or if your assistant has any questions. Thanks. :-)