One of my 2011 New Year’s resolutions was all about saying yes. Little did I know it was going to pay off so soon in the New Year.
My wife and I were recently asked to be the dinner honorees at our congregation's annual dinner. So after much debate we said yes. The committee made a compelling case and then we realized it was the 11th annual dinner and we have been members for 11 years after moving into the community so it seemed fitting.
Being a marketing guy I was going to have some fun with this whole affair. To start we provided a picture of ourselves that was a little nontraditional for an annual fundraising dinner.
Hey they knew what they were getting with us…
Then I started my marketing effort to invite friends and family to attend the dinner or to show support by placing an ad in the journal. Again we opted for a more modern approach to marketing. Using Facebook, email marketing , more traditional direct mail (yes the formal invitation), and now with this blog post our efforts are in full swing.
So with just under one week left we are seeing a great response rate (I don’t have exact numbers just yet but I will share them when the results are in).
While it is an honor to be honored and feels good to help the organization, it has been fun getting back in touch with some old friends and family we haven’t spoken to in a while to share our exciting news.
We even have a personal liaison who helps coordinate any special requests. So of course I had to have some fun…I just keep requesting that the only food served is roasted salmon, steamed broccoli and brown rice (one of my favorite meals – yes I am a health nut). Don’t worry they are humoring me with this one but there will be a full dinner for all the attendees.
So if someone asks you to accept an honor – go for it but have some fun!
Josef~I love it being true too yourself, how can it get better than that. Good job!