All PR is Good PR and How to Get It
You know the old saying that "all PRis good PR”. Whether this is true or not is a constant debate but what most business owners want to know is how do they create PR? Or how can they find stories to be quoted in or positioned as an expert? They want PR to help drive business.
You can create your own PR without the help of a high priced agency (of course they can help but lets focus on the small business.)
Enter HARO – Help A Reporter Out
The other day I was reading one of three emails I get every day from HARO and realized that ever member of Active Rain should be on this list. This posting caught my attention:
Best Places to Take Kids In Houston (sorry I don't have the full listing but you get the general idea)
There must be someone here who has written something on this topic right? Who knows the local markets better than real estate professionals?
I would say there are daily listings for “experts” on various real estate related topics and that most could be answered by someone from AR.
This is not the only resource like this on the market. But this one is FREE and widely read. I can personally source about 3 PR hits to HARO responses for StraighterLine (people looking for experts in education).
So before you read that next blog…go sign up for the alerts. You never know when you might be able to respond and how it will help drive your business to the next level.
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Josef, I have been getting the HARO alerts for some time now. Good reminder for all.
Margaret
Margaret - It just seems like such a natural and easy way for most real estate professionals to get some FREE PR.
Josef, I have been on HARO for a year now, and was interviewed two times, one for an article on curb appeal and one for an article on how to make a small office look bigger. Unfortunately, only my second interview made it to print (although I spent 45 minutes answering questions from the reporter on curb appeal), but it was a thrill! I haven't found time to be checking most of the HARO requests for a few months now (before business picked up in December I was checking regularly). But I agree HARO is an excellent resource for anyone looking for more "google juice" and press in general. I use the article reprints from that and from Ezine articles in hand-outs to prospects (both agents and sellers), which I believe solidifies my credibility as a stager/interior design expert. Kudos to you for thinking to write about this!
Featured @ Club Chaos
Amy - Sounds like your a pro with HARO. Not every interview gets published so you just have to play the numbers game. I'll try to keep my eye out for opportunities that seem right for you and pass them along.
CTS - as always thanks for the feature.
Love info like this--bless you! I signed up.
Gayle - glad to help. Good luck with HARO.
Josef, thanks for the post. I was not aware of this opportunity! Just signed up and ready to go...
Neal - your welcome. Good luck and I hope you get some media coverage for your business.