We are often told that we should NOT make waves, or that those that rock the boat are destined to fail. Nothing could be farther from the truth.
Quite often the pack mentality crushes creativity and squelches excellence. And the chances of being noticed as an individual worthy of consideration are diminished.
Because our unique value proposition is what separates us from the norm and defines us as innovators or leaders in our field. If that means churning up the waters a bit and swimming upstream then so be it!
Nobody ever said that achieving success was easy! Or that there will not be some awkward moments along the way.
Standing out from the crown takes confidence and courage. But it can take you straight to the top!
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