Club Chaos Agents - All Things Hollish, Wacked, and Jacked

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Enhancing Customer Relationships With ActiveRain !

Enhancing Customer Relationships With ActiveRain !

 

As much as ActiveRain has helped my personal day to day success as a Realtor, it has also given value to my clients along the way too.

 

My ActiveRain blog content consists of everything from Listings, Market Reports, 'HyperLocal Spotlights' on Events and Businesses, Realtor Tips, Homeowner Tips, and even insight to me as a person and the important people in my life.

 

With all the content that I just mentioned, there is considerable value to my clients for the following reasons:

  • Market Reports clearly have value, as my sellers love to keep a pulse on what the market is doing in their town, and my buyers love them so they can understand the pricing and activity, and incorporate that into any potential offers they make.

  • Listings are obviously seen as a plus to my sellers who want to see their homes exposed on as many avenues as possible

  • Hyperlocal Spotlights are benefits for many ! Current clients who are looking to move into my area like to see write-ups on restaurants, food markets, local events, and of course Target Store Updates !!!!! ...and the business owners like them, so it enhances my relationship with them too !

  • Homeowner Tips keep my clients updated on handy hints to improve their homes, they love these :o)

  • Insight on 'me' ... Well funnily enough, this is much more important than it may seem. I had two clients this year read my blog posts about my family, and felt comfortable with me as a person to hire me as their agent. Seeing us as a real human being and not just a robot is a huge benefit of blogging, and I'm happy to share a peek into my personal life too :o)

 

I often bring my clients into my office conference room at the beginning of our relationship, to chat in person and show them some things on the computer, and ways I can help them through the transaction.

We have a flatscreen TV in there so I can transmit the in-room computer screen content onto that TV, so that husbands and wives aren't crowding round a small computer screen to follow along ...

 

...and as you can see below, I am happy to expose them right away to my ActiveRain blog, and welcome them to keep tuning in for updates :o)

 

... this is one of my great current buyers

... and that's my ActiveRain Blog on the computer :o)

 

So if you are just blogging for SEO, that's great, BUT if you aren't letting your clients know they can get some value from your blog, then you may well be missing out on some great opportunities to
Enhance Your Client Relationships !!!

 

 

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Sheldon Neal is a Bergen County Realtor® with RE/MAX, specializing in Homes For Sale in central and northern Bergen County, NJ.


If you are looking for Bergen County Realtors, call local expert Sheldon Neal for all your
Bergen County Buying & Selling needs !
Sheldon Neal ~ RE/MAX REAL ESTATE LTD.
cell: 201-481-2891
email: SheldonNeal@remax.net
website: www.SheldonNeal.com

 

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Comment balloon 57 commentsSheldon Neal • October 29 2009 10:56PM

Comments

Sheldon, you gave me some great ideas.  Thanks.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) over 10 years ago

Good evening Sheldon,

This is excellent advice!  Even with all the new high-tech gadgets and toys, I believe real estate is still mostly about building relationships.  I really like what you're doing.

Posted by Bruce Brockmeier, Coached By Crouch (Internet Marketing Consultant to REALTORS®) over 10 years ago

Sheldon - Great post and ideas!

VB ;o)

Posted by Robert Vegas Bob Swetz over 10 years ago

I'm trying Sheldon...........I'm trying!

Posted by Christine Hooks, Celebrating 25 Years in Real Estate! (Pino Agency) over 10 years ago

Tammie ! - Excellent - glad to help

Bruce ! - Well thank you sir ! And I agree wholeheartedly and building relationships - thats my MO !!!!

Posted by Sheldon Neal, That British Agent Bergen County NJ (Bergen County, NJ - RE/MAX Real Estate Limited) over 10 years ago

Vegas !! Cheers brutha !

Chris :o) - baby steps is the way to build momentum ! Just start with the Hyper Local posts, and drop email links or follow ups to the business owners, then send the links to any buyers or sellers for the town as an "FYI - Thought you might be interested in this article !" Then it will all just start flowin' !!!! Good luck :o)

Posted by Sheldon Neal, That British Agent Bergen County NJ (Bergen County, NJ - RE/MAX Real Estate Limited) over 10 years ago

Way to work it, Sheldon!  I've even had the owners of the businesses I've recommended on my blog send me emails thanking me for doing so.  It makes me feel like I am helping out my local businesses as well as providing great information.

Posted by Heather Chavez, Real Estate Virtual, Assistant (928) 692-3235 (Second Self Virtual Assistance) over 10 years ago

Hi Sheldon, A very enlightening post , especially with your new image. Are you sure you don't want to go for a facial haricut and visine though  while you build on that image?, LOL.

Posted by William Johnson, Retired Real Estate Professional (Retired) over 10 years ago

Heather ! Makes it all worthwhile when you receive great feedback doesnt it !

William :o) - My Halloween started this evening ;o)

Posted by Sheldon Neal, That British Agent Bergen County NJ (Bergen County, NJ - RE/MAX Real Estate Limited) over 10 years ago

Good grief, I thought for a moment Preston got you in the eye again!! 

Great post how you utilize ActiveRain to enhance relationships, Sheldon.  but seriously, you might scare some away with the Halloween face! LOL!!!

Posted by Mary Douglas, REALTOR, Red Feather Lakes, Colorado (United Country Ponderosa Realty, Red Feather Lakes, Colorado) over 10 years ago

Mary ! - Tee Hee !

Posted by Sheldon Neal, That British Agent Bergen County NJ (Bergen County, NJ - RE/MAX Real Estate Limited) over 10 years ago

I commented on your new look on my post, but it sure does suit you.  Nice, neat explanation of the benefits of AR.

Posted by Jane Peters, Los Angeles real estate concierge services (Home Jane Realty) over 10 years ago

Jane ! - Thank you and thank you !!! :o)

Posted by Sheldon Neal, That British Agent Bergen County NJ (Bergen County, NJ - RE/MAX Real Estate Limited) over 10 years ago

Sheldon -- you need to get a better photo shop program . . . they DO make them now that will take that red-eye out! 

Posted by Carla Muss-Jacobs, RETIRED (RETIRED / State License is Inactive) over 10 years ago

Howdy Mate-Now who wouldn't love you my lil bro. You got personality, looks, charm and a BIG HEART. Great colorful post. P.S. You want some visine for your eyes. LOL

Posted by Sharon Lee, Retired and loving life (Sharon Lee's Virtual Assistance) over 10 years ago

Hi Sheldon,

Your face shot did stand out this morning and I did take a double take! I can see you are going to make the most out of Halloween! You are exactly right with your post,,great message..Enhance Your Client Relationships! I had a past client call me and say Happy Birthday because they read my blog this past July when I did on on my birthday!

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.750.6899) over 10 years ago

Sheldon this is a great post thanks for the ideas and have fun eating all the kids candy ...you do know you get 2x the amount this year as you did last year.....its one of the advantages of having 2 kids to take trick or treating........peace zane

Posted by Zane Coffin, (Geneva Ohio Real Estate Agent) (Century-21 Homestar) over 10 years ago

Sheldon first of all - YOU LOOK MARVELOUS TODAY!  GREAT NEW LOOK FOR YOU!

Excellent ideas in this one - I will begin a new with these ideas. Thanks!

Wouldn't it be fun if more rainers 'touted' their new look for Halloween!

Posted by Anna Banana Kruchten Broker/Owner, CRB, CRS, 602-380-4886 (Phoenix Property Shoppe) over 10 years ago

Sheldon..I love to take photos and use my clients in my blogs ..great show..Great way to build relationships..But today you look a little scary..they may run away

HELPFULHANNAH

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) over 10 years ago

Well done Sheldon! After reading a bunch of these entries, I've come to realize that there's so much more to do! I have a list of notes on things I want to implement as a result of this contest.

Posted by Craig Rutman, Raleigh, Cary, Apex area Realtor (Helping people in transition) over 10 years ago

Sheldon, Halloween cheers to you.  Great ideas inyour blog.  Like Craig, after reading many of these I have taken away great applications using my blog more effectively..  Thanks,  Love the new look, bit freaky for me but love it! 

Posted by Debbie Aldrich, Salt Lake City Realtor - Salt Lake County, Cottonwood Heights (The Watts Group Real Estate ) over 10 years ago

That's a welll written response. The contests that I have done ahve lead me down the path to learn how to do all this the last few months.

Posted by Cheryl Ritchie, Southern Maryland 301-980-7566 (RE/MAX Leading Edge www.GoldenResults.com) over 10 years ago

Sheldon,

Great Scott!

What have you done to them there eyes?!!!

Thanks for sharing your insight...I will personally be stealing and applying a few of those great ideas myself!

Posted by Jane Cross (Homes By Cross serving Charlotte NC Real Estate Needs) over 10 years ago

Sheldon:  I forgot all about the market reports I post for my neighborhood using AR when I did my post.  There is just sooo much to do here on AR.  What a great tool.

Posted by Chris Ann Cleland, Associate Broker, Bristow, VA (Long and Foster REALTORS®, Gainesville, VA) over 10 years ago

Sheldon, my head is spinning trying to keep up with all of your great ideas! Oh and I see you are in the spirit with your profile photo...........spooky!!

Happy Halloween!!!

Say hello to the little spooks in your house!!

Posted by Caren Wallace, Portland Caren Real Estate (Premier Property Group LLC) over 10 years ago

Awesome post, Sheldon!  I love the flat screen in your conference room - what a fantastic idea!  A|R does benefit EVERYONE!  Us and our clients!  Again, great post!

Posted by Leesa Finley, RED Properties - Raleigh NC Real Estate (RED Properties) over 10 years ago

Sheldon, great use of those blog posts. I would love to have a plasma TV in my office.

We use to for RSN.

happy halloween, love your photo.

Posted by Missy Caulk, Savvy Realtor - Ann Arbor Real Estate (Missy Caulk TEAM) over 10 years ago

Sheldon - you and your post are certainly looking festive this morning. There are some great ideas here that anyone can implement if they are not already doing so.

Jeff

 

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) over 10 years ago

Sheldon we also have large flat screens in the conference rooms and I like the idea of having it open to our blog when you first log in! Have a great Halloween, looks like you started early! 0-;

Posted by Russell Lewis, Broker,CLHMS,GRI (Realty Austin, Austin Texas Real Estate) over 10 years ago

You are blogging for a reason. Don't just let it sit out there for new clients to catch. Share your information with the clients you already have... good point Sheldon.

Posted by John Cannata, Texas Home Mortgage - Purchase or Refinance (214-728-0449 http://TexasLoanGuy.com) over 10 years ago

"Insight on 'me' ... Well funnily enough, this is much more important than it may seem. I had two clients this year read my blog posts about my family, and felt comfortable with me as a person to hire me as their agent. Seeing us as a real human being and not just a robot is a huge benefit of blogging, and I'm happy to share a peek into my personal life too :o)"

 

That to me is the most important aspect.  While "providing information" to our clients is important, building relationships is how I view my success as a broker.  I come to really know, and care for my clients.  Most I consider as friends somewhere along the way and keep in life.  In fact, most of the agents who work for me started off as clients.

Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) over 10 years ago

Sheldon,

Great point! You're right, it's all about enhancing customer relationships any way we can. And using your Active Rain blog is brilliant! I love the TV screen concept, too. I bet that makes it super easy for everyone to follow along. Thanks for the ideas!

Posted by Carra Riley & Declan Kenyon, Helping people Transition at all ages! (Brokers Guild Cherry Creek Ltd) over 10 years ago

Sheldon.....Love the new pic...it is definintely you!

Posted by Lori Churchill Cofer, Realtor - 509-330-0086 - Pullman, WA (Beasley Realty) over 10 years ago

That's good stuff.

These days, I always have to ask my husband, "is the tv in fat screen?"  I hate how some channels still aren't doing HD/wide screen.

Posted by Donna Harris, Realtor,Mediator,Ombudsman,Property Tax Arbitrator (Donna Homes, powered by JPAR - TexasRealEstateMediationServices.com) over 10 years ago

Carla ! - I'll have to look into one of 'those' programs ;o)

Sharoney ! - You are too kind, but I thank you for those nice comments ! Cheers !

Dorie ! Makes you feel great when they comment on a post that you took time to put together doesnt it !

Zane ! Thanks bud, and yes, double the candy, double the waistband !

Anna Banana ! Great ! Glad you liked it :o) (Nice new hair and hat for you too !)

Hannah ! I agree, and you dont think my clients would like this seasonal look ?!?!?! lol :o)

Craig ! Thank you sir ! I am happy if some people can take a thing or two from the post to enhance their relationships :o) Cheers !

Debbie ! Freaky is good this time of year :o)

Cheryl ! - There's gold in them there posts !!

Jane C ! Steal away ! Glad you saw some value :o)

Chris Ann - The public LOVES those market reports !

Caren ! Ha ! I'll tell the little ones you said Hi ! And sorry about the whole head spinning thing !!!

Leesa ! Excellent ! Thanks so much !

Missy ! Thanks and I love the linked flat screen, I get my blog up there whenever I'm in the office ! Cheers and Happy Halloween !

Jeff ! - Well thank you sir ! I learned all that from people like you too !

Russell - yep - it helps when I have clients into the conference room :o)

JC - Thats my goal !

Tammy - Building Relationships is my middle name :o)

Carra ! You got it ! We need to use everything at our disposal :o)

Lori - Why thank you :o)

Donna ! - Thank you ! .... we'll all be HD before long :o)

Posted by Sheldon Neal, That British Agent Bergen County NJ (Bergen County, NJ - RE/MAX Real Estate Limited) over 10 years ago

I like your Halloween look  - good for you Sheldon... glad your client is picking up your blog.

Posted by Kathy Knight, BROKER, ABR, CRS, GRI, SFR, SRES (Intracoastal Realty Corp) over 10 years ago

Kathy ! Thanks - and it certainly is great when clients are interested in what I'm blogging about :o)

Posted by Sheldon Neal, That British Agent Bergen County NJ (Bergen County, NJ - RE/MAX Real Estate Limited) over 10 years ago

Hey Lil Bro!  You know, we used to have a flat screen in our conference room (former broker) and I loved showing clients where their property would be listed, advertised, etc.  On the screen, we're larger than life!

LOL

Have a great weekend...

Posted by Debe Maxwell, CRS, The right Charlotte REALTOR! (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) over 10 years ago

Hi Big Sis !

Yep, they find it pretty impressive to see their listings up on the Big Screen !

Cheers Debe !

Sheldon :o)

Posted by Sheldon Neal, That British Agent Bergen County NJ (Bergen County, NJ - RE/MAX Real Estate Limited) over 10 years ago

ToulaRosebrock,com

Hi Sheldon:

Some great advice and ideas....

Cute Halloween photo...I'm sure your little one giggled the entire time you worked on it!

Posted by Toula Rosebrock, Broker/Sales Associate, Realtor, Lacey Township, (Diane Turton, Realtors, Forked River, NJ) over 10 years ago

Hi Sheldon, I like your font colors and your profile photo is really scary but then I am easily scared.  haha!  Happy Halloween!

Posted by Shirley Parks, Broker, 210-414-0966, San Antonio TX Real Estate (Sands Realty 210-414-0966) over 10 years ago

I always use the big flat screen TV in the conference room with clients. This is a must these days for any office...

Posted by Ben Giordano (RE/MAX Sun & Sea) over 10 years ago

Hi Toula ! Thanks and yes, he chuckled at daddy's 'transformation' !

Shirley ! I cant believe you're a little fraidy cat !!!!!! lol Cheers Shirely :o)

Ben ! - I agree 100% ! It gives a great impression :o)

Posted by Sheldon Neal, That British Agent Bergen County NJ (Bergen County, NJ - RE/MAX Real Estate Limited) over 10 years ago

Very good idea on sharing your blog and information.  I use mine as a client resource too.

Posted by Gene Riemenschneider, Turning Houses into Homes (Home Point Real Estate) over 10 years ago

Love that you are in costume today!

Posted by Tina Gleisner, Home Tips for Women (Home Tips for Women) over 10 years ago

So helpful to understand how and why you blog.  Your categories are broad and varied and can help a lot of people.  Good ideas here.

Posted by Marian Pierre-Louis, Metrowest Boston (Fieldstone Historic Research) over 10 years ago

Insight on 'you' is readily apparent in your updated profile pic! I like that you focused on content. It's our content that adds value to the relationship, Promoting through Facebook, Twitter, in print, etc. are just ways to drive traffic.

Posted by John Novak, Henderson, Las Vegas and Summerlin Real Estate (Keller Williams Realty The Marketplace) over 10 years ago

I might have to get a flat screen for my office.  good ideas.

Posted by Jirius Isaac, Real Estate & loans in Kenmore, WA (Isaac Real Estate &TriStar Mortgage) over 10 years ago

Have to talk to my office partner and see about a flat screen so we can WOW our clients too.  Thanks for the ideas.

Posted by Nancy McNamee (Keller Williams Realty) over 10 years ago

That's very good advice Sheldon. I hadn't thought along those lines. Thanks,

Posted by Wayne B. Pruner, Tigard Oregon Homes for Sale, Realtor, GRI (Oregon First) over 10 years ago

Gene ! - Excellent ! It has value to our current clients !

Tina ! Well thanks :o)

John  ! So glad to give a few ideas !

John ! Yep you got it - if they like what they read, they'll come back, and continue to call :o)

Jirius ! - It's very impressive !

Nancy ! Wowing clients is good :o)

Wayne ! My pleasure !

Posted by Sheldon Neal, That British Agent Bergen County NJ (Bergen County, NJ - RE/MAX Real Estate Limited) over 10 years ago

Sheldon - 

You truly do provide a value added service to your clients and they are lucky to have you as their Realtor!  You are very much "in tune" to the marketplace and can readily identify the needs and wants of your consumers.  All this - and I've never even met you!!!

Posted by Martin Kalisker, Professional Standards & Legal Assistant (Greater Boston Association of REALTORS) over 10 years ago

Ha ! You've never met me Martin and I didnt have to PAY you !!! Truly remarkable !!! lololol ! Hope you are well !

Posted by Sheldon Neal, That British Agent Bergen County NJ (Bergen County, NJ - RE/MAX Real Estate Limited) over 10 years ago

Great job Sheldon. You are a great poster. Keep up the great job.

Posted by Mark Velasco, Listing Agent-Whittier & Surrounding ciities (Sharpstone Realty, Inc) over 10 years ago

Mark !

Thank you sir ! Much appreciated :o)

Posted by Sheldon Neal, That British Agent Bergen County NJ (Bergen County, NJ - RE/MAX Real Estate Limited) over 10 years ago

Those are the exact reasons I blog but never thought of clearly stating them in a blog.  Fabulous idea for a way for blog visitors to understand why they should read!

Posted by Sonya Loose, Helping Buyers & Sellers of Waterfront Property (Modern Realty) over 10 years ago

Sonya ! Glad you liked these :o)

Posted by Sheldon Neal, That British Agent Bergen County NJ (Bergen County, NJ - RE/MAX Real Estate Limited) over 10 years ago

Participate