Club Chaos Agents - All Things Hollish, Wacked, and Jacked

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How Facebook can get you *FREE* Television Advertising!

I realize that the Internet is FULL of 'Social Media Gurus' , so I just want to preface this post with the following disclaimer:  

I am not a Social Media Guru, Expert, Ninja or (put in your catchy adjective of choice here)________.  

I am however, a Realtor, Wife, Mother, and Social Media addict who mostly goofs off on Facebook, Linkedin, and Active Rain, and passes it off to my husband as work!   

I do it because it's FuN!  I have experienced a fair amount of success via my social media outlets, but I really would be on Facebook wheather it generated business or not.  

facebook logo

That said, I would like to share a success story with you.  This is not to brag, but to share an idea that could possibly bring you business and possibly free advertising.  (Okay, maybe I'm bragging a little...)

On Facebook, in addition to adding the people I really know, I have also strategically added

 

  • People I went to High School with but never knew. (It was a graduating class of 600+)
  • Local media professionals including TV, Radio, and newspaper.
  • People who's names sounded familiar from college.
  • People that I don't know, but are located in the Greater Boise Idaho area and don't seem creepy.  

******Clarification..this is about my personal Facebook account...Fan Pages are managed differently******

I post status updates that are about my personal life, my family, and what I'm doing in my work

I DO NOT...

 

  • spam, harass, pester or otherwise try to SELL people Real Estate
  • send spammy messages to my contacts
  • post spammy links on their wall
  • post 10 status updates in one hour
  • play Farmville
  • suggest my contacts 'like' EVERYTHING
  • invite my friends to every event and/or multiple events in one day
  • and I absolutely don't talk ONLY about my latest 'darling' listing  

 

About 3 months ago I got a call from a Facebook Friend that is a cameraman for a local news station.  He was working with a reporter that needed a Realtor to interview about the end of the Home-Buyer Tax Credit.  He asked if I would mind being interviewed.  I said....."Well, I guess not....."  (haha) : )  Seriously, I said, "I would love to be interviewed; where and when?".  

The interview aired that day, and the next afternoon on the local NBC affiliate.  I of course PIMPED the hades out of the coverage by posting a link on my wall and probably making a couple status updates about it.  The next afternoon an old High School classmate (whom I didn't ever know) commented that he just saw it, and I did a good job.  He also gave me his number and asked me to call.  I called immediately, and he is now under contract on a custom home in Boise.  

I've had many other text messages, calls, and emails from friends, clients, and colleagues about the interview, so I know it was the most visible media I have ever participated in.....and the best part.....it was

F R E E!  

So, of course I'm going to PIMP the video again, and I'd like to invite you to share YOUR social media success stories!  

Comment balloon 79 commentsPam Pugmire • August 01 2010 12:57AM
How Facebook can get you *FREE* Television Advertising!
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